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Idea intake / 01

Start with the thing that’s still moving.

Give us the rough edges, the context, and the decision you’re trying to make. We’ll find the signal inside it.

A useful brief is

Specific enough to react to, open enough to change.

Put the unfinished thing on the table.
Four prompts are enough to give us a useful shape. Rough, specific, and honest beats polished.

What feels stuck, unclear, or worth making better?For example: Teams lose good product ideas between research and the next decision.

Who is living with this problem?For example: A small product team trying to make sense of scattered customer research.

What must this work within?For example: We have two weeks, an existing stack, and no room for a long onboarding flow.

What should Morrowkite make clearer or more tangible?For example: Show us the strongest direction and a first pass we can put in front of three customers.

No perfect wording required. Start wherever the signal is strongest.